Perhaps I am behind the curve on this one but I have only just come across Fotografiska.
Fotografiska was founded in 2010 by two Swedish brothers and photography entrepreneurs, Jan and Per Broman. Fotografiska is fast developing into a global brand. There are now exhibition spaces in Stockholm and Tallin Estonia. A new gallery will be opening in New York. There is also one planned for Whitechapel in east London later this year. Which is billed as the world’s largest photography gallery.
The business model is somewhere between commercial and not for profit, driven by ticket sales to exhibitions and memberships.
Fotografiska has no permanent collections but organises exhibitions that rotate through their various locations. The exhibition spaces are designed to be more than just a gallery. “People come to Fotografiska not only to see great photography but also just to hang out, and we want to bring everyone into the experience. The building, the location and the restaurant are essential to what we want to achieve” says Jan Broman.
London Fotografiska will be located in the lower ground floors of the eight-storey, former Aldgate Union building. Converted by Fletcher Priest architects into The White Chapel Building. Destined to be the cultural hub of Whitechapel, East London.
“In London,” Broman says, “we are not in competition with The Photographers’ Gallery or Tate Modern. As we just want to do our own thing in the way we know best. The East End of London is a fantastic area, but for us it was essential we found the right building so that we can do what we want.”
Check their website to pick up the latest buzz in contemporary photography. Personally I can’t wait to be wowed by their new gallery.