We don’t know what it is going to be called, there are rumours that it could be a Sony a7000. However, speculation is growing that after Photokina, which ends in Cologne on the 29th September, and before the PhotoPlus EXPO in late October 2018. Sony will announce an APS-C camera that is a ‘mini A9’. So a small light weight high spec’ camera with world class technology.
The Mirrorless Market
The camera world has been focussed on full frame cameras, with the launch of the Canon EOS R and the Nikon Z (pronounced like pee). However, they are following the lead of Sony with the launch of the groundbreaking Sony a7III. It is interesting that the narrative around mirrorless cameras has been changing. We have commented before that Canon and Nikon have launched big mirrorless cameras, and the ethos of small, light and portable had been lost. Instead, the excuse for big mirrorless cameras is that they are the platform for future advances in technology. Faster burst rates, closer integration with video, information packed viewfinders and subject tracking AF. What if Sony could pack all that technology into a small package Sony a7000?
So congratulations to Fujifilm in keeping the same form factor with the launch of XT-3, a small camera bursting with technology, which can be partnered with small high quality lenses.
Whereas we once saw the APS-C market declining as consumers moved to full frame, perhaps Sony see an opportunity with the Sony a7000, to create sophisticated cameras that will appeal to those that are more used to their phone, rather than a camera the size of a handbag.
A ‘mini a9’
By creating a flagship ‘mini a9’ with an APS-C sensor, which sat on top of the a6000 series. Sony would have created a unique range. Nikon and Canon would have nothing that could compete. So where do they go? Leave the market to Fujifilm, Olympus and Sony? Or as they have done recently, rush out their own models?
Sony is out for domination. In the mirrorless space, it looks as though they are going for a pincer movement
Where I Buy
I buy my equipment from Wex because I have genuinely found that they offer great advice and customer service.